
BUSINESS 03 · PREMIUM CEREMONY
The standard raised, the mark-up removed.Shangri-La Ceremony Center
A premium funeral hall at half the usual cost, which leaves behind the heavy expense and tangled process the conventional funeral industry imposes and concentrates on what a ceremony is actually for: honouring the person who has died.
- 9.99MKRW
Half-price package
- 0%
Below the usual cost
- ZERO
Sunk permitting risk
- B2B
High-margin partner model
Pricing Comparison
Against a conventional funeral,half the cost
A first-class memorial ceremony at a reasonable price, which lifts a great deal of the financial weight off the bereaved.
- A conventional funeral hallKRW 20M~100%
- Shangri-La Ceremony CenterKRW 9.99Mapprox. 50%
Core Competitiveness
Five strengths behind Shangri-La
Warmth and comfort for the bereaved; steady, high margins without risk for the partner.
- 01
Half the cost of a funeral
HALF PRICEKRW 9.99 million buys a first-class memorial ceremony — around half what a funeral usually costs, which lifts a great deal of the financial weight off the bereaved.
- 02
Ceremony and care, cleanly separated
DUAL STRUCTURECare of the deceased and the associated procedures are handled by Yeongmyeon-gwan, a partner hospital facility. Shangri-La does one thing — the premium memorial ceremony — and does it to the highest standard.
- 03
A space that sidesteps the regulation
RISK ZEROThe sunk cost of difficult permitting and administrative litigation is removed at the source. Existing hotel and wedding-hall infrastructure is refitted, giving a pleasant, easily reached space inside the city.
- 04
A stable, high-margin pipeline
MULTI-REVENUEBeyond the base ceremony fee, a diversified set of adjacent services — gallery operations, linked hospital services — generates additional revenue on a sound model.
- 05
Precise local-market advertising
PRECISION ADSRather than spending broadly, advertising is targeted precisely around each hub location. Ad spend falls; the share of enquiries that convert rises.
Why Shangri-La
The conventional funeral hall vs.the Shangri-La Ceremony Center
A business of mark-up and risk
- A funeral costing upwards of KRW 20 million
- Permitting rules, local opposition, administrative litigation
- Care, ceremony and protocol all run in-house, inefficiently
- Broad advertising spend, and the cost that comes with it
- A single revenue line, fully exposed to the economy
A new standard for dignity and margin
- KRW 9.99 million — half the cost, and a real change for families
- Existing buildings refitted, so permitting risk is zero
- Care outsourced to Yeongmyeon-gwan; full focus on the ceremony
- Hub-targeted advertising, for far higher ad efficiency
- Gallery and linked medical services as a diversified pipeline
Operating Flow
How Shangri-Laactually runs
Care at Yeongmyeon-gwan, ceremony at Shangri-La. A clean split of roles that secures both the standard and the margin.
- 01
Partner hospital · Yeongmyeon-gwan
Care of the deceased and the associated procedures, handled externally
- 02
Shangri-La Ceremony Center
A hotel-grade premium ceremony, in refitted hotel and wedding-hall space
- 03
Adjacent revenue
Gallery operations, linked medical services and hub-targeted advertising
B2B Partnership
Become aShangri-La partner.
One-to-one partnership discussions for hotel and wedding-hall operators and property owners.
